Brand Strategy
Rise – Expeditions & Adventures
The brand identity crafted for Rise: Expeditions and Adventures embodies the essence of premium travel with a nod to nature's grandeur and sophistication. Adhering to the client's directive for a clean aesthetic, the design palette echoes the serene beauty of the natural world, embracing sober hues reminiscent of untouched landscapes. Muted tones of lush greens, calming blues, and earthy accents intertwine, evoking a sense of tranquility and refinement.
01
Logo
The logo for Rise, a top-tier travel agency, captures the spirit of elevation and refinement. Its contemporary design showcases a stylized representation of a rising sun, evoking themes of new beginnings, exploration, and boundless possibilities. The sleek lines and sophisticated typography convey a sense of opulence and adventure, embodying Rise's dedication to crafting extraordinary travel experiences that elevate the journey for discerning travelers.
02
Typography Styles
Optima
Bold
Lateef
Regular
03
Color Styles
Rise's color palette exudes sophistication and a connection to nature, mirroring the agency's commitment to elevated travel experiences. Dark green and dark turquoise evoke a sense of depth and tranquility, reminiscent of lush forests and serene waters. Complemented by pastel green, these tones convey freshness and vitality, symbolizing new adventures and growth. The use of off-white and gray brings a touch of refinement and balance, lending a sense of sophistication and timelessness to the brand's identity. Together, these colors create a harmonious blend that reflects Rise's dedication to curating exquisite and timeless travel journeys.
Dark Green
#425C5C
Dark Turquoise
#2A3742
Pastel Green
#94AEA5
Off-White
#DEDEDD
Gray
#D9D9D9
